The Primark Incident: 4 steps to reduce your consumption

It is all around the media: a girl found a note from an exhausted worker in a dress from the fashion discounter “Primark” saying that they are forced to work under inhuman conditions.

As a fashion blogger, I believe that it is my responsibility to give a statement and enhance the awareness of the many dark and not so glamourous aspects of the fashion industry. It is not my duty to judge whether the note is real. Neither do I want to comment on Primark’s reaction because, I believe that is not the point. The point is that our consumption behavior is getting out of control and others have to bear the burden.

So, instead of condemning Primark, H&M, Nike and almost any other company for unethical behavior to increase profit, what can you do as an individual?

1. Stop being a blind consumer.
You eat food, you wear clothes, you use things – everything you buy has a special purpose. Don’t be an unreasonable trend-follower, who is being dictated by media what and how much you buy. Start being aware of what you really need.

2. Take on responsibility.
Don’t be a hypocrite. You cannot pay 3 euros for a t-shirt and act surprised when things like the Primark incident go public. It is always easy to point the finger at others and say that they are bad people who do bad things for the sake of profit. However, it is very hard to admit that those bad people do this because you support them. It is even harder to realize that these exploitations are the result of your mass consumption needs, your price dumping and yourgreed.

3. Look at the big picture.
As a next step, you have to be aware that your all actions have consequences. Once you start looking at the big picture, your actions will adapt naturally.

4. Start with the little things.
No one expects you to win the Nobel Peace Prize or to save the world. Don’t put your brain on sleep mode when you see SALE, ask yourself what you really need, invest in essential pieces and value them. Always keep in mind that quality goes over quantity and forget what Barney Stinson said: new is not always better.

What do you think about our consumption behavior? Do you think there is an increasing problem? If so, what do you do about it?

Trenutno je svugdje u medijima: djevojka kupila haljinu modnog diskontnoga lanca «Primark» i pronasla poruku izrabljenog radnika koji je napisao kako se u dostavljacu Primark-a radi u nehumanim uvjetima.

Moja je duznost, kao modnoj blogerici, reci par rijeci o tom dogadaju te pokusati podici svijest o mracnim stranama modne industrije. Moje nije da sudim je li poruka vjerodostojna ili je laznjak. Ne zelim ni komentirati kako je Primark reagirao i je li to pravi nacin. Ono sto je najvaznije u ovoj prici je nasa neumjerena potrosnja koja gubi kontrolu, a za to placaju cijenu oni koje mi ne vidimo kada kupujemo odjecu – radnici koji ju proizvode.

Dakle, umjesto da osudujemo Primark, H&M, Nike i prilicno sve ostale trvtke za neeticano ponasanje radi cistog profita, sto mi kao pojedinci mozemo uciniti?

1. Nemoj biti slijepi potrosac.
Nitko od nas ne konzumira samo da bih konzumirao. Mi jedemo hranu, nosimo odjecu, koristimo odjecu – sve sto kupujemo ima svoju posebanu svrhu. Nemoj biti nerazuman pratilac trendove kome mediji diktiraju sto ti treba i koliko ti toga treba. Budi svjesan svjestan svojih potrosackih navika.

2. Preuzmi odgovornost.
Ne budi licemjer. Ne mozes kupiti majicu za 25 kuna i biti iznenadjen kada se stvari kao Primark incident dogode.

Uvijek je jednostavno pokazat prstom na druge i reci kako su oni losi ljudi jer cine lose stvari da bih povisili svoj profit. Medutim, vrlo je tesko priznati da ti losi ljudi to cine jer ih ti podrzavas. Jos je teze priznati da je ta ekspolatacija rezultat tvoje masovne potrosnje, tvoje zelje za nizim cijenama i tvoje pohlepe.

3. Pogledaj siru sliku sliku.
Sljedeci korak jest da budes svjestan da sva tvoja djela imaju posljedice. Kada pocnes razmisljati o posljedicama, tvoja djela ce se prilagoditi same od sebe.

4. Pocni sa malim stvarima.
Nitko ne ocekuje od tebe da dobijes Nobelovu Nagradu za mir ili da spasis svijet. Ukljuci svoj mozak kada vidis znak POPUST, pitaj se sta ti stvarno treba, investiraj u osnovne stvari i cijeni ih. Uvijek se sijeti da je kvaliteta mnogo bitnija nego kvantiteta i zaboravi sto je Barney Stinson rekao: novo nije uvijek bolje.

Sto vi mislite o nasoj postrosnji? Da li mislite da je to sve veci problem? Ako tako mislite, sto cinite protiv toga?

Edited by Josipa Perisa

Images from The Epoch Times & Frankfurter Allgemeine



(c) Anita Sukan 2014